Creativity is born in uncertainty. It’s a grand Easter egg hunt – the more you search, the more possibilities you explore, the better your chances of finding the best solution. Your challenge is that even if you may be consciously willing to keep looking, your brain isn’t. Too Efficient For Our Own Good Sometimes Because […]
Tag Archives: brain seeks novelty
Writers Must Surrender Certainty
Creativity is born of inefficiency and uncertainty. Unfortunately, your brain does not welcome uncertainty. Because the human brain, which makes up only 3% of the body’s mass, uses 20 to 30% of the body’s oxygen and glucose, it evolved to be as energy-efficient as possible. Uncertainty is simply not efficient. Why question what you already […]
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Bane of Your Resistance 