Creativity is born of inefficiency and uncertainty. Unfortunately, your brain does not welcome uncertainty. Because the human brain, which makes up only 3% of the body’s mass, uses 20 to 30% of the body’s oxygen and glucose, it evolved to be as energy-efficient as possible. Uncertainty is simply not efficient. Why question what you already […]
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Writers Must Abandon Efficiency
Some of my students and clients fret about investing time and energy in an idea that might not develop. They worry that it’ll take too long to finish a piece. They want to be efficient. Other students and clients resist making time for Process because they don’t want to waste time playing around. They want […]