Tag Archives: creativity requires different thinking

Want to Write Better? (Part 2) Give Your Brain a Makeover!


What will smart writers’ brains be wearing this summer? Whatever it is, it needs to be different from what your brain wore last season. Because your brain needs a makeover — a cognitive style makeover. If your brain is resistant to the idea of a cognitive style makeover, and really, what brain isn’t, remember that […]

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Want to Write Better? Think Different!


In our previous post, we explored how your brain is naturally creative, always making new associations and connections, but that you don’t notice because your brain prefers rational, logical thinking so much it drowns out other styles of cognition. Allan Snyder’s research suggests that we can increase our awareness of our creativity by temporarily inhibiting […]

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