Tag Archives: How We Decide by Jonah Lehrer

When is Winning Really Losing?


What’s better for you: an easy win (e.g. your writer’s group loves your latest effort, the query you sent gets a quick and enthusiastic go-ahead, a blog post almost writes itself) or a painful setback (e.g. your writer’s group has questions and suggestions for your next revision, the editor you queried says “No thanks,” it […]

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How Far Should You Trust Your Intuition?


By Rosanne Bane Lieutenant Commander Michael Riley made the right decision when he followed his intuition that there was something wrong with the radar blip headed for the USS Missouri. It was an Iraqi missile, not an American fighter plane, and destroying it saved the Missouri. Even in hindsight, Riley and other analysts couldn’t see […]

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How Far Do You Trust Your Intuition?


By Rosanne Bane Your emotional brain knows things your rational, logical cortex doesn’t. But can you trust your intuition, the things you “just know?” Should you? Here’s true story of a British naval officer who had to make that decision in a few tense moments during Desert Storm. Lieutenant Commander Michael Riley of the HMS […]

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